Since the advent of the internet marketing basics has changed dramatically, there are many tips for working within the new marketing environment. Determine what it is that you want potential buyers to associate with your product. Do you want to emphasize quality, or maybe exceptional customer service? Develop a website that customers can easily access, that shows the products that you offer, and explains how these product of services can potentially meet the buyers needs. Be sure to include contact information, and a location as well if there is a brick and mortar store. When developing an ad campaign, Google Ads is a good place to start. It doesn’t have to be costly, and with Google Ads you only pay if someone clicks on the link to your website. For those that have budget restrictions, you can pause the campaign at any time if you’ve reached the limits of your budget. Work on enhancing your rankings with Google, and other web browsers. While it isn’t easy to get into a top spot, it will be well worth the effort. Aim for a multi-pronged ad campaign when possible. Using traditional sources for advertising such as radio or newspaper ads can still be beneficial, especially when driving more traffic to your website. Attracting new business through effective ad campaigns doesn’t have to be costly.
- Define your brand identity to set your business apart from your competitors.
- You will want to list your business on Google so customers can find you.
- There is still a place for traditional media advertising, but incorporate information about your website into those ads.
“This is just like placing a classified ad in your local newspaper, only your ad will be displayed on Google when potential customers search for your business or service. Since you only pay when someone clicks on your ad, your daily spend can vary.”