Small businesses get most of their customers from within their local area. Online information has practically replaced previous mediums such as classified newspaper ads. In order to attract customers, you need a well-constructed website. It must have relevant information and be easy to navigate. Everyone knows about Google, so you should have a Google Places profile. This will help reach more consumers. You should also make profiles on local service marketplaces such as Oneflare. If you do not have sufficient online presence, your competitors that do will stand out.