When running a small business it’s important to know the difference between advertising and marketing. Advertising is a method of getting a message about your product out to people. Marketing is about actually selling your product and delivering it to the customer. Some major companies, like Tesla, have no advertising budget, and simply rely on the quality, novelty, and popularity of their product to spread a message on its own.
- Advertising can contribute to the first sale, but generally has a much lesser impact on repeat purchase, and almost no impact on referrals
- Advertising agencies and consultancies have a vested interest in making marketing appear more complex than it is.
- Advertising is all about spreading a message or series of messages.
“Advertising can contribute to the first sale, but generally has a much lesser impact on repeat purchase, and almost no impact on referrals.”