For Australian small and medium business owners here are ten ways to improve your Holiday Marketing. First, focus on last minute shoppers, they’ll spend more if you can promise a speedy delivery. Second, global consumers are aware of your small business through social media, take advantage! Third, focus on your unique traits that set you apart from larger competition. Fourth, budget wisely. Fifth, keep it simple with easily understandable products. Sixth, go mobile! Seventh, remember your in-store customers expect good service. Eighth, use video as a marketing tool. Ninth, share your satisfied customer’s stories. And finally, tenth, focus on after holiday sales to build relationships with your core customers.
- Don’t forget last minute shoppers; targeting them can yield good returns as they scramble to fill out their lists.
- Focus on maintaining your unique and interesting presence; it’ll help fend off competitors who intrude but are basically average.
- Don’t market to your customers; connect with them to build a personal presence that makes them part of your growth strategy.
“Any large retailer entering Australia may impact your competitor set, but it’s important to remember what’s unique and exciting about your brand and promote it accordingly.”