Mobile devices are being used more in business these days. Technology available these days has made it possible for small businesses to connect more quickly with customers allowing them to offer personalized content that is of immediate value to customers. Using the ability to communicate in a multitude of ways and combining it with the use of engaging content is allowing business to reach their customers in a way that is tailored to the customers. Due to the fact that most of us rarely are far from our mobile devices this is allowing the message to get to the consumer much more quickly.
- Mobile devices allow businesses and customers to connect easily and quickly.
- This opens up opportunities for business, but can be overwhelming if not used in correct context.
- Businesses need to have a plan in place to send their message in appropriate channels and to be able to track customers’ likes and dislikes.
“Having a clearly defined plan in place for communicating in different scenarios cuts down response time, improves accuracy of contact, and ensures customers are able to be reached in a timely manner.”