Mobile technology is constantly changing and we are seeing most consumers using smartphone devices to communicate with each other and search for products. This is the case globally and more specifically in Australia. Now Australian firms can leverage this technology to their advantage by communicating with consumers more directly and reaching new consumers in marketplaces across the globe.
- Recently commissioned research* by Intuit revealed the self-employed are no longer confined to the four walls of an office, with almost half working from the cars at times (49 per cent), client worksites (35 per cent), and even on holiday (33 per cent).
- Gone are the days of filing paper; businesses are demanding a seamless and frictionless transition between their devices.
- Australian business owners should consider transforming their businesses into a paper-free operation, using both mobile and cloud technology to work effectively wherever they, or their clients, are located.
“Moving to the cloud allows us to perform work on the go, switching devices. We can start a task in the office and finish it later on the tablet at home, or in the car.”