Some businesses that perform marketing functions in-house may think that they do not need outsourced marketing services anymore. On the other hand, more businesses are significantly changing their marketing strategies to contend with competitors in an ever more digital and social environment, where brand-user engagement and conversations take place from time to time.
- In the long forgotten good old days (say 10 years ago) getting more clients was easy for small business owners. To generate more leads for your business, all you had to do was spend more money on advertising.
- Advertising agencies became rich and powerful by simply getting their clients to spend more money in the Yellow Pages or on TV and Radio.
- we need to trust that our superannuation is safe with the planner, and to buy milk we need to trust that the shop runs the milk fridges at the right temperature. Without Trust, there will be no business, ever.
“”Marketing in the age of social media is about having conversations, relevant conversations, meaningful conversations, lots of them.””