We live in a social demanding world. Today, most businesses are saying yes to social media. Social media has become such a huge part of the modern business’ internet marketing. Things do get complicated when setting up guidelines for how your company and its employees are use Twitter, Facebook, Instagram or the many other sites.
- If you are charged with establishing a social media policy or are managing a marketing team, you may be wondering whether you actually need something tangible in place to guide them.
- f your content is provocative or controversial in any way, you’ll want to consider what kind of negative comments you might get as a result and be prepared to handle them.
- Along with your social media approval process you will want to assign someone to respond to any negative comments – so think about how your audience will receive the information that you’re giving them, and how you’re prepared to handle any backlash.
“”Social media has become such a huge part of a a modern business’””