The business of exporting is not for those who are faint at heart. Yet, the author believes that the business can be achievable by anyone. The business he owns, dog&boy, was not of his own design neither did he develop it by passion. On the contrary, he had resolved never to own a business after seeing the mistakes his parents who owned theirs went through and how they struggled in life. His business sounds fundamental, just like other businesses that are started with passion and to see how it works. He surmises that many persons who start a business love the concept of owning a business when they do not have what it takes to make it work, especially in the present economic conditions in the country. That is particularly true for the exporting business. His business is in exporting. It has been the key to making his business succeed and to be sustainable. Before he started it, he ventured first into the US market because it is western and he thought he would succeed there. But he first did his research for twelve months. That helped him to differentiate his business from others. How the author succeeded in the American market and their brand offerings are contained in the blog and one has to read the full story.
- The author believes that those who are faint at heart should not go into exporting but yet it is achievable as a business.
- He owns a fashion business which is called dog&boy and he states that it was not his passion or his desire to own that business.
- The author’s parents owned several businesses and he was resolved never to repeat their mistakes after seeing them struggle all their lives.
“People love the concept of owning their own business but are not usually prepared for what it takes to make it work, let alone be successful, particularly in the current economic climate, and they are certainly not prepared for what is required to export.”