Growing a small business can be a challenge, but it gets easier if you keep in mind a few basic things. Always strive for a positive customer experience, 90% of customers polled said they would consider severing relations with a business over a bad experience. In addition to wanting things done right, the customer wants things done fast. People are busy and will appreciate your efforts to maximize speed and convenience.
- A recent survey from Ovum found that 90% of consumers in Australia and New Zealand will stop doing business with a company as a result of a bad experience.
- Thanks to the explosion of business and services via the internet, customer support can now take place across a number of different channels, whether it be email, live chat, telephone or social media.
- Word of mouth is the most powerful communication tool, but the key is to keep it positive.
“Customers are busy. When they reach out to you for support, they want a fast response.”