If your business is retail-focused, you have one singular goal each holiday season to drive sales. Businesses need to take advantage of the increase in retail sales and the surge in mobile usage in the pre-holiday period. According to Marin’s mobile usage data, 62% of shoppers look into holiday shopping options as early as October. Strategies that develop customer loyalty in the months prior will see brands remain competitive in the biggest shopping season of the year. Recent purchases, loyalty members, past holiday shoppers, or cart abandoners.
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