Many small businesses are missing a tagline. This is a marketing mistake. A tagline creates a brand vision and a marketing foundation for a business. There is a difference between a tagline and a slogan. A slogan is for an individual product, whereas a tagline is for a brand or business. Make sure your tagline is unique and defines your brand for potential customers. As you pick your tagline pick a tagline that you love as it will be a lasting part of your brand.
Key Takeaways:
- Many small businesses don’t have a strong business brand tagline although it has been identified as fundamental to making a business a go-to authority and industry expert.
- Brand taglines are not only for brand juggernauts like national brands. They exist to make the brand vision clear and serves as a marketing foundation for success.
- When a business shows that it can deliver on its core vision and mission, this gives a sense of pride and confidence in the business.
“Professional and creative service businesses particularly get valued cut through when they define a tagline of punch. Being in saturated service markets, a great one is memorable and transferrable to all your marketing and branding. And a powerful one will boost personal and team confidence and inclusivity no end.”
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