Australian Christmas spending is shaping up to have increased sales according to marketers and retailers. Australians are shopping earlier to get their holiday gifts. Convenience stores are crucial to the holiday market for last minute shoppers and for extra holiday purchases. Because Australia experiences Christmas during the warmer summer months, items like sunglasses and beverages will have increased sales.
Key Takeaways:
- Six weeks out from Christmas, the majority of Australian retailers have an optimistic view of the forthcoming festive season.
- Consumers have also indicated they are planning to hit the shops earlier than last year when making their Christmas purchases.
- Consumers are increasingly turning to convenience stores for last minute presents and for festive themed hostess gifts, often en-route to events.
“Consumers have also indicated they are planning to hit the shops earlier than last year when making their Christmas purchases.”
http://c-store.com.au/2016/11/14/summer-sales-kick-retailers-gear-christmas/
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