When it comes to convenience stores and sales, there is a wide and vast array of many different things that can overall drive up convenience store sales. Sometime however knowing just what these things are can be a difficult things. This particular article offers you the insight and a more in depth look into just how promotions are driving convenience store sales.
- Convenience stores are seeing the biggest benefits of in-store promotions, according to a new study conducted by IRI.
- Many promotions and categories actually have a positive impact on revenue when they are executed in the right place at the right time, helping to grow a retailer’s business, and excite the shopper.
- According to the study, multibuys are having little impact on sales. While retailers are already moving away from deep discount multibuys
“The key is identifying promotions that genuinely drive sales and provide a win-win situation for retailer, manufacturer and shopper.”