Today’s customers want fast, effective customer service and they want to be able to access any information concerning a business from any device at any time. These are very challenging expectations to meet. Businesses can use automated programs to assist in collecting customer data in order to use that data to provide great service. It is also essential to be aware of what competitors are doing in customer service and be quick to match them. Customer service policies are normally generic enough to use in different businesses but it is even better to have a policy integrating specific needs. It is vital for all employees to be able to provide information and work with customers at any time. The key concept to remember is to integrate customer service into all aspects of business strategy.