Many retailers overlook the influence of a good visual display when selling a product. It is important to know the target consumer base and make sure it aligns with the mission of the company. When using a window display it is good to keep it current by changing the products and backdrops regularly. Optimize space without crowding because in this case less is more. If a product isn’t selling find out why that is and know it is okay to rotate it out after some time. Always keep your store clean, organized, and up to date.
Key Takeaways:
- Merchandisers should buy items that fit with their business goals and not simply to sell a popular item.
- Window displays should be changed every one to two weeks, should not be too cluttered, and should be well thought-out.
- Keep displays and signage, as well as the rest of the store, clean and tidy.
“It’s important to keep track of product that isn’t getting attention within its first week in store, and work out why it isn’t selling. Quinn says after speaking to your staff and customers you’ll generally find that it is the price, promotion, product, placement or people.”
Read more: http://c-store.com.au/2017/08/03/fix-5-common-visual-merchandising-mistakes/
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