We love email. Instant, free, accessible, reliable, universal, digital. Only the telephone is a more valuable resource for the small-business owner chasing money and we are continuously stunned at how undertildes it actually is. For all its great attributes, however, email can have it downfalls and when emailing your debtor, it is vital you avoid these common five mistakes in order to give yourself the absolute best chance of getting paid.
- Guys, we simply cannot stress how vital it is that you include your bank details on every request for payment you make. Do not rely on the customer getting them from your invoice.
- The fact that you are having to chase them for money in the first place should remind you that they cannot be relied on, so provide a tight deadline and reinforce the urgency you are trying to create.
- Knowing exactly when your debtor has seen your email provides an element of closure, and will give you confidence to know the wheels are in motion for you to get your money.
“There is a time and a place for thanking the customer profusely for their business and wishing them a wonderful day, however, an email chasing them for money is not it. Ensure the tone of your email is consistent all the way through as being to”