With a good amount of skill, some ambition and a little ingenuity you can be come successful. The author discusses his journey to small business success installing car stereo systems at the age of fourteen. He was so successful at this he was able to fully support himself from the age of fourteen until he was twenty. He discussed the power of word of mouth advertising as well as the lessons he learned while running this business. The authors valuable lessons for running his business are knowing where your services are needed, doing a good job so people will share their good experience working with you, knowing who you are trying to sell to and knowing your competition. The author believes these skills are very useful in many aspects of being successful at running a business.
- Word of mouth has really made a huge impact for the good if you’re trying to market yourself for business purposes
- Knowing what group of customers you’ll be servicing is important too because not everyone is apart of the audience for car products
- competition is everything in the business and knowing what you do best is what will cause you to soar when you gain successful customer entries
“I learned the importance of embracing a market opportunity when it’s there and thriving.”