A consultant, with his finger in many philanthropic pots, Lance Brooks, believes small businesses can learn from social enterprises. For example, social enterprise is known for building helpful alliances, within their regions, a skill that could prove beneficial to small businesses, within their communities.
Using a stratagem Brooks calls the law of interdependence, smaller businesses can look to their surrounding communities to find local organizations that can work with them, each deriving something from the interaction. The trick is to partner with a group that has something you lack, that they can provide, as well as a need that you can in turn fill. This interaction fosters good will and loyalty, within the community, besides propelling business.
- He also founded Communities for Communities, an organisation dedicated to uniting the residents of Canada Bay, in Sydney’s Inner West, to help less-fortunate communities.
- I grew up in a third-generation family business, which nobody had ever left. While there were lots of wonderful aspects, I was drawn to start something on my own.
- We also try to lead by example in the hope that other communities will be inspired to set up their own Communities for Communities model.
“Small businesses stand to benefit by borrowing from the rulebook of social enterprise and building strategic alliances in their local communities, according to social philanthropist and former Australian Survivor contestant, Lance Brooks.”