Google’s signed partners in the financial sector, so that mean it can see up to 70 percent of credit card transactions in the US (thankfully, the program’s specific to the US at the moment – perhaps because other countries have privacy regimes harder to navigate). As The Consumerist puts it: “your history of ad viewing is still going to be out there, tied to your credit card spending, without a whole lot you can actually do about it.
- When Google develops a new trick, it’s a good bet Facebook and Amazon are not far behind.
- Google’s enhanced ability to match your browsing to your credit card purchasing could be construed as another invasion of your privacy.
- However customers may also receive more targeted service, germane to their wants.
“Google has is starting to access credit-card transactions to push people to make purchases even in offline locations like retail brick-and-mortar stores.”