If you’re looking for your small business or startup to take off in the best possible way, a key component to this is developing a successful content strategy. The first step in this should be researching the audience in your current industry. Many people focus too much on demographics, when they really should be paying attention to psychographics such as attitudes, values, and interests as well. The following step should include finding a realistic aim for your company before you produce any relative content.
- The critical first step is understanding both the demographics and the psychographics (values, attitudes, etc) of your target audience.
- Look through some of your old content to try to figure out where it could be improved, and then start brainstorming new ideas.
- Choose a content management system like Medium, Youtube or your own blog, and then start publishing your content.
“If you’re hoping to get ahead of your competitors, developing a strong content strategy is essential.”