SME’s need a strong brand as much as they need a customer base. The normal process of financial control often falls to the owner, CEO or CFO who is naturally more concerned with cost outlay than they are with image. But a powerful brand is a main driver in achieving sales goals and customer base increases and it’s also within reach to small businesses. With social media and customer centric marketing, branding is vital. Making sure your brand works is relatively simple if you look to learn how others perceive you.
Key Takeaways:
- A lack of purpose, and strategy, more than funding is usually the reason small businesses don’t build a powerful brand.
- With a well defined brand, any business can more effectively connect to its customers and reach new ones.
- Stay in touch with how your customers and employees are reacting to your company to stay ahead of trends.
“Today – more so than ever before – brand is critically important to SMEs. With the rise of competition, consumer power, globalisation and the dizzying rate of technological change, brand is one of the few levers that SMEs have to engage their audiences, compete and grow.”
Read more: https://insidesmallbusiness.com.au/sales-marketing/you-dont-have-be-big-to-build-a-powerful-brand
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