While customer service is one of the most prioritized services of a business, it is also one in which companies feel the least confident. The key to improving this is a method called “customer experience strategy”– which involves tailoring services to received customer feedback. While increased use of this strategy has increased consumer satisfaction, numbers are still low, with the majority of Australian customers reporting their customer services across a range of sectors unsatisfactory. Concentrating, then, on customer feedback is absolutely crucial.
Read more: Why using customer feedback is vital to navigating today’s competitive retail space
Leave a Reply