It seems like some companies do not put enough thought into their brand name, while others spend much of their time on it. This is a crucial step, since the brand name can make or break a company. Names can have a psychological effect that can change how we feel about the product without us noticing it. This can be used to your benefit to boost customer loyalty and make you stand out from the crowd. This will then make it easier to introduce new products and make the company seem more credible.
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