Running and operating a successful business requires communication. Customers need to be connected to, and when businesses can do that on a personal level, it can be a critical step towards their not just becoming customers, but staying customers as well. While many advocates of good communication put the focus on understanding who you are, other strategies shift that focus to your targets; the customers. By getting to know them well, you have a much better chance of forcing that crucial connection.
Read more: Who do you think you’re talking to?
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