Business blogger, Roger La Salle, makes a compelling case for the point that the oft-used term innovation, while potentially a complex, academic principal, is ever so, much simpler in the world of business. Innovation, by La Salle’s view, is any improvement to an existing product. And since it’s a given that a product is unsaleable and unmarketable if savvy consumers are unable to view the value, innovation, from a sales and marketing perspective becomes any improvement that adds value. By this standard an innovation need not be a first of its kind, or even all that original. It merely has to tweak a given product so that it accrues new value by tapping into a new area if consumer need.
Read more: What is innovation?
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