A number of SMEs have great marketing plans and invest time and effort in tracking down clients. But the next stage of, what to do with them when you caught them, is just as important. SMEs should have a sales pipeline and a plan for customer engagement that begins the moment of contact even if it’s on your landing page. Each step has a desired outcome and a lead to the next step. All of this can be mapped out with options for follow up.
Key Takeaways:
- In marketing, pursuing a customer without a follow-up plan is comparable to being the dog that chases the car.
- Collecting information from customers is important in mapping out a successful marketing plan.
- Designing a marketing pipeline with the goal of a sales prospect in mind can end in substantial sales increases.
“Just imagine what would happen if the dog caught the car. What do you think would happen next? I’m not sure I know, but one thing is for certain, I don’t think the dog knows either.”
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