When you are coming out with a new product there is a risk to enter the market. It is important that risk is analyzed before producing a new product. The product can be analyzed on a market risk map. On a market risk map a product is one of four types of products, or perhaps can fit into multiple categories. It is ideal to have a low risk product; this would mean that the product is something improved and that it is an industrial or consumer product. If it does not fit in both of those categories, a way to make it sell better is to make the consumers believe that it fits into those categories.
Read more: Understanding market risk
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