The Christmas season brings a lot of business, but it also is a stressful time franchisees and business. It is important to be prepared for the Christmas and New Years rush, your New Years resolutions do not begin January, but right now. Get to know your customers and make sure you equipment can handle the heavy traffic.
Key Takeaways:
- If you’re a hospitality industry franchisee, then you’re well aware that Christmas really is the most wonderful time of the year. But while the festive period can bring a flurry of activity, it’s important to plan ahead to make sure you maximize potential sales over Christmas and into the New Year.
- Gather customer insights during the busy season, while you have a large sample size, by analyzing your Point of Sale system data or the insights from your customer loyalty system.
- Mobile applications are a convenient and accessible way to do this, rewarding your customers while learning more about their spending habits in the process.
“It’s important to recognise that holiday periods are some of the busiest, and you’ll be maximising trading opportunities at this time.”
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