With sustainability efforts emerging from even the most technical companies, there is no excuse why even B2B operations cannot take on more environmentally-friendly practices. For instance, does your company offer e-billing in place of traditional paper billing? Does your plant operate off of renewable resources? Utilizing these practices and conveying them within your current ad campaigns will allow consumers to appreciate your sustainability measures, bringing you a more consistent flow of business as a result.
Key Takeaways:
- In the past, companies that were ethical and used their environmental values as selling points were far greatly in the minority.
- Today, businesses that have gone green are reaping huge rewards for their efforts, whether they are large or small businesses.
- People who sell snack food that are organic and artisanal find it easy to include an environmental sustainability message in their marketing.
“Consumers increasingly get turned off by products or services perceived to be wasteful or harmful to the environment. So right now your company should start thinking about sustainability.”
Read more: https://smallbiztrends.com/2019/06/sustainability-marketing.html
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