As Coca-Cola launches its new line, Barista Bros, they hope to build an emotional connection with their customers. The commercials will show the dedication that is put into bringing Barista Bros to the public. The marketing campaign will not be just on t.v., but will also be found online on Youtube and in movie theaters. The brand manager understands that Australians are looking for the best taste and wants to make sure they know quality ingredients are what will make these the best flavored milk drink available.
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