The challenge of marketing workplace safety

Australia has launched National Safety Month to promote safety in the workplace. They are facing some hardships in getting public support. Without a trusted spokesperson for the cause, many people are just not enthusiastic about the campaign. Other factors leading to the lackluster support of National Safety month include: lack of media interest, online activity, and the difficult of safety regulations. Even with lack of support the OHS regulators are still giving out courses on safety.

Key Takeaways:

• National Safety Month has existed for many years and is ostensibly a marketing exercise about workplace safety.
• Campaigns can work well when there is a trusted and high-profile figure to be a spokesperson for the cause and, ideally, provides a testimonial or relevant back story.
• Safety messaging almost always comes from the heads of regulatory agencies or business leaders whose public profiles are minimal.

“Safe Work Australia (SWA) has formally launched National Safety Month. National Safety Month has existed for many years and is ostensibly a marketing exercise about workplace safety. As such it is worth looking briefly at the marketing of occupational health and safety (OHS) messages.”

https://safetyatworkblog.com/2016/10/11/the-challenge-of-marketing-workplace-safety/