There has been some particular insight that has been given into the aspect of surmounting the cross channel marketing challenge itself. In more particular detail to this aspect in general when it comes to creating a personalized cross channel marketing campaign in general it is no easy task. Brands in particular must take the time to identify all the different connection points between the consumers and the company.
Key Takeaways:
- Creating a personalised cross-channel marketing campaign is no easy task – brands must take the time to identify all the different connection points between the consumer and the company, analyse the different customer journeys and map them out.
- During a recent Criteo Live event in Sydney, discussion commenced among some of Australia’s biggest names in retail, concluding with the fact that the path to purchase is no longer linear as online and offline shopping continue to merge.
- With consumers now looking for a seamless experience across different devices, cross-channel marketing is more important than ever.
“With consumers now looking for a seamless experience across different devices, cross-channel marketing is more important than ever. Marketers face an ongoing challenge to deliver a personalized, effective campaign that yields ROI while also increasing long-term brand loyalty and engagement.”
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