Pressloft is a PR site based originally in Europe for companies to use to easily distribute press releases and media information for journalists and the public. It is an easy way for journalists to look up a company and get 100% free and easily usable high resolution images and image captions from the company rather than contacting them. Sourcebottle is a similar site but used to find sources for articles rather than just images and basic info from the company.
Key Takeaways:
- Pressloft.com.au is an online PR platform, helping brands and PR agencies in the homewares, gift and fashion industries generate press coverage for their products.
- It’s the only product image library that is 100 percent free for media to use. Over 500 brands use the site, including some top names like: Top3 by Design, Sambag, Bathe, Laura Ashley and Raw Space.
- Retail and wholesale small businesses, in-house PR’s and PR Agencies use Press Loft as a low-cost, efficient method of gaining nationwide press coverage.
“Giving journalists the chance to download images of our unique gift ideas as well as requesting information directly has helped us to expand our online community and invite people to experience Raw Space online.”
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