Transactional data from businesses that run on Xero during the 2015 Melbourne Cup showed that the majority of small businesses work far harder during the morning of race day, presumably because they plan to take the afternoon off. While afternoons are often quieter periods for most small businesses, the drop in activity during the evening of the Melbourne Cup day is far greater than the norm.
Key Takeaways:
- However, productivity in the afternoon fell dramatically to $1.4 billion, a full $1 billion less garnered by Australian small businesses compared to the morning.
- While afternoons are often quieter periods for most small businesses, the drop in activity during the afternoon of the Melbourne Cup day is far greater than the norm.
- The average afternoon sees around $400 million less changing hands, and this drop more than doubles on race day.
“While afternoons are often quieter periods for most small businesses, the drop in activity during the afternoon of the Melbourne Cup day is far greater than the norm. The average afternoon sees around $400 million less changing hands, and this drop more than doubles on race day.”
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