Small businesses are failing to understand the importance of their digital footprint. 40 years ago the process of advertising your business was a very simple thing that just involved pages in a large book. Today is a very different time. It is all about the shopping experience nowadays. Many small businesses are failing to grasp this idea and it is causing them a lot of issues. Very few households still have the yellow pages in their cabinet.
Key Takeaways:
- Small businesses need to understand that a digital presence is essential
- So much business is done online today that if you don’t have a digital footprint, your business will suffer
- A digital footprint for a business consists of a website, pictures, information, possibly pricing, and social media
“Shoppers want to know in seconds your location, prices you charge, what other shoppers have said about your business. Then, they really know if you fit their needs.”
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