Philip Morris talks shifting to ‘Reduced-Risk Products’

New studies show cigarettes have the potential to lessen the risk of harm to smokers. The concept is that they do not burn tobacco, but rather heat it to 300 degrees. This produces a far lower quantity of harmful and potentially harmful compounds than found in cigarette smoke. The report showed the HeatSticks (the tobacco product for RRPs) shipment volume of 3.7 billion units was up from 62 million units in 2015, according to the Q4 results. Here we will tell you all you need to know.

Key Takeaways:

• The concept is that they do not burn tobacco, but rather heat it to 300 degrees, which produces “far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke”.
• The 2016 full-year report also showed promising signs as shipment volumes of 7.4 billion units rose from 396 million units in 2015.
• The company saw reported operating income of $10.8 billion, increasing by 1.8 per cent, and operating company income of $11.1 billion, up by 1.6 per cent.

“The report showed the HeatSticks (the tobacco product for RRPs) shipment volume of 3.7 billion units was up from 62 million units in 2015, according to the Q4 results.”

http://c-store.com.au/2017/02/07/philip-morris-business-shift-reduced-risk-products/