Val Morgan Outdoor screens are now using the DART 2.0 system. They are capable of tracking customers by measuring demographic features such as age and gender, as well as when the audience viewed and how many people viewed across the advertising campaign period. The futuristic machines are just a touch of the future.
Key Takeaways:
- Val Morgan’s latest offering in consumer measurement, launched late last year, is now operating in numerous service stations around Australia and New Zealand.
- Dart was originally launched in 2014, and was the first system to use Audience Measurement Device for real-time reporting.
- Val Morgan said that around 2 million Australians were tracked by the system in real time, offering the “prized” metric of viewer engagement in a quantifiable and meaningful form to agencies and marketers.
“Val Morgan’s latest offering in consumer measurement, launched late last year, is now operating in numerous service stations around Australia and New Zealand.”
http://c-store.com.au/2017/02/07/petrol-station-ads-measure-customers-real-time/
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