When it comes to “making it” in the marketing world, there are various tasks by which you’ve gotten to that point. 2017 will be no different than years past, but will have some areas that you should focus on more in order to reach or engage your consumer base. One key area that is predicted to be one of the most crucial areas to build on is that of “customerisation”. Keep reading to learn just what you should be focused on within this area and why.
Key Takeaways:
- Customerisation is one of three key marketing trends for 2017 that you can capitalise on to build better customer perception and successful engagement around your brand.
- For small business owners, brand visibility is a key component of success and remains the one unchanging aspect of marketing, regardless of the date.
- Marketing before and after digital evolution always remains focused on one thing: perception.
“In order to maintain a stable customer base, you need to act fast on demands or else you’ll be left behind for your competition.”
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