Small businesses need to have a forward thinking digital strategy moving into the future in order to attract new consumers as well as retain their current consumer base. This digital strategy goes far beyond just having a simple website as 67% of businesses do. Research shows that 81% of businesses lack a digital strategy to address the nation’s growing dependence on social media and online shopping platforms. In order to stay ahead of changes businesses need to watch for growing trends and be proactive in planning for growth and changes in the digital world.
Key Takeaways:
- Improvements in technology mean businesses must now contend with more than just the internet, which makes integrating mobile technology and social media into online strategy a must.
- Businesses must incorporate all online aspects into an approach to capture the market effectively. Those who don’t will be left behind.
- Moving forward, businesses must accept that things are moving at an incredibly fast pace and it is essential to be proactive.
“The online environment will only develop and strengthen. Businesses that aren’t proactive and fail to engage customers will miss out on opportunities, as they are neglecting the seismic shift that is taking place.”
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