Retailers are soon to have an even clearer picture of your buying habits – thanks to Snapshot from Koji, everyone from big box stores down to small local chains can begin examining your behavior via POS data and even your loyalty card usage. In the near future you may see promotions being targeted to groups of items you typically buy or even the days and times at which you buy them.
Key Takeaways:
- A new data service launching today looks set to provide retailers and suppliers with shopper insights that could help to better target in-store promotions.
- The Snapshot system, from market research firm koji, is being made available to suppliers and retailers of all business sizes for examining shopper behavior based sources such as POS data or loyalty card records.
- Functioning as a basket analytics product, the system looks at transactional grocery data drawn from the Data Republic ‘Open Data Marketplace’, including basket-share, customer demographics, and transactional behavior.
“Data Republic commercial director Steve Millward said that Snapshot was the first FMCG data product to be conceived from its Open Data Marketplace.”
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