Men are more apt to make impulse purchases than women are. Women are usually the primary grocery shoppers as they are value-oriented and choose healthier products. Men are more apt to pick the first thing they see for an easier and/or quicker shopping experience by choosing things right in front of them, whereas women are more likely to spend time comparing prices, sticking to their budget, and squeezing the most value out of every dollar they spend.
Key Takeaways:
- One study looked to ways that men tend to shop for items. Impulse purchases were common among many men who were in stores.
- Roughly four in ten men bought something that was unexpected. That is higher than the same figure counted among women shoppers.
- Those numbers point to a growing trend among men who shop. They want to go to stores that cater to the interests of men.
“A study by research trends agency Koji found that men are more easily tempted to make impulse purchases than women.”
Read more: http://c-store.com.au/2017/08/08/men-driven-impulsive-purchases-study-finds/
Leave a Reply