Lion’s Dairy & Drinks business was the star of the company’s full year report late last week, in the face of a faltering market share in beer. Flavoured milk saw a boost last year thanks to growth in the South-east Asian market, enabling the Dairy and Drinks division to outshine the Japanese-owned business’ traditional mainstay.
Key Takeaways:
- Flavoured milk saw a boost last year thanks to growth in the South-east Asian market, enabling the Dairy and Drinks division to outshine the Japanese-owned business’ traditional mainstay.
- Australian classic flavoured milk brand Big M also managed to deliver 11 per cent growth in the Victorian channels, off the back of a successful marketing campaign.
- Lion’s Zooper Dooper water ice also rated a mention in the full year report, with 18 per cent growth in new revenue, boosted by a marketing partnership with Cricket Australia’s Big Bash League.
“Flavoured milk saw a boost last year thanks to growth in the South-east Asian market, enabling the Dairy and Drinks division to outshine the Japanese-owned business’ traditional mainstay.”
http://c-store.com.au/2017/02/16/lion-full-year-shows-flavoured-milk/
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