Growing a business to the point of being able to step back is the goal of many small business owners. However, it is not without potential issues. Appointing a general manager may help with day-too-day tasks, but that does not mean the owner can step away and become completely hands-off. The owner has the larger plan in mind, a direction they want it to head. A general manager is there to do the job of managing. Keeping this in mind, once a GM is put into place, the owner still needs to be involved with keeping the company heading in the right direction.
- As people build their business some dream of the day they hire a general manager and just relax.
- Steve Jobs lost his control when the GM and BOD took his company in a direction that was all wrong for Jobs.
- Creating a COO may help an owner as he assumes the CEO position, free to creatively keep the company moving while the CEO handles operations.
“In this dream world, the GM sends the owner regular reports, and a monthly cheque with little need for involvement from themselves except an occasional guiding hand.”