A digital transformation takes time. It is not just about using a plug-in and assuming that customers will enjoy the digital work that is being done to launch a website. A company has to have a solid content strategy, where it is known what the main purpose of the content is.
Companies have to be able to answer e-mails and important questions that have been lined up. Customer Relationship Management is also very important, and it is crucial to be responsive to the needs of customers. A company does not want to face bad reviews on a site like Yelp.
Read more: Is your business ready for a digital transformation?
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