Don`t get ruined by the distrust of your industry. Even if your industry is plagued by distrust you still can build trust and loyalty with your customer base. Start by taking in the reviews of just how trusted your business is. Once you identify areas of concern take initiative to solve or work on these concerns. By fixing these problems you will build trust with your customer base.
Key Takeaways:
- Much like lawyers and used car salespeople, tradies often meet people who seem unsure of whether or not they can trust that a job will be well done and that they will be charged an honest fee.
- This is because in a trade service business, customers do not have the expertise to diagnose and solve the issue.
- They are in a position of having to take everything we say at face value and are vulnerable to those who would bamboozle them.
“This is because in a trade service business, customers do not have the expertise to diagnose and solve the issue. They are in a position of having to take everything we say at face value and are vulnerable to those who would bamboozle them.”
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