Even though antitrust laws exist to help the little guy, small retailers quake in their boots when moguls, like Amazon, show interest in their small piece of the pie. One need only look at the market responses to know the quaking isn’t unjustified. That said. Small business has real live value, because it is real and alive. Research has proven that the cyber-experience, for all of its convenience, is not as memorable as visiting a real store.
Customers respond to touching, smelling, tasting and seeing real objects and speaking to real people about them. An actual brick and mortar site is one that retailers can control to create a positive experience for their customer. Empowered staff can assist with knowledgeable tips, discounts where appropriate, and the simple force of pleasant engagement. Real, live small business owners need to get to know their targeted customer and get them offline and into their store.
Key Takeaways:
- On-line shopping is still far from replacing the public´s desire to physically visit retail stores and other businesses.
- A physical retail space creates a full sensory experience that will make an immediate, more profound and longer lasting impact on the shopper.
- Retailers should use online marketing to learn about their customers and then lure them into the stores by offering added benefits unique to physical shoppers.
“The ability to create and control a physical space allows retailers to get closer to their consumers and give them a true experience that delivers on the brand’s promise.”
Read more: https://insidesmallbusiness.com.au/planning-management/how-to-amazon-proof-your-small-business
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