A small business website has a feature on the effectiveness of scanning. The writer notes how marketers are heavily dependent upon printed matter. Often the document goes through several reviews and approvals before being printed. The writer recommends the simple process of scanning a draft, which can then be programmed to go into an email address or a file that others can access. The benefit of this is that people can edit the draft without marking it up on paper. This will improve efficiency.
Read more: How scan and capture technology can improve marketing operations
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