Various factors come in to play when spending money to improve your brand. These include how much you want to spend, if your company has a large enough budget, and what business sector you’re in. Sometimes branding can be expensive. Especially when you think about logos, stationery, and even re-branding down the line. In fact, large companies like BP paid a whopping $211 million for their logo; While other large companies like Google and Coca-Cola paid $0 for their logo. Find out how here.
Read more: How much should you pay for your brand?
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