A study was done that revealed consumers buy from brands that are good for the environment. It was shown that 33 percent of the consumers in the study bought from brands they perceived as doing good for the environment and society. Instead of focusing on the main things like affordability, companies need to make sure they are doing good for the earth too.
Key Takeaways:
- A new international study by Unilever has revealed that a third of consumers choose to buy from brands they believe are doing social or environmental good.
- The study revealed that 33 per cent of consumers choose to buy from brands they believe are doing social or environmental good and demonstrates the opportunity available for companies that get it right.
- Unilever’s chief marketing and communications officer Keith Weed said the research confirms that sustainability isn’t a nice-to-have for businesses and is instead an imperative.
“A new international study by Unilever has revealed that a third of consumers choose to buy from brands they believe are doing social or environmental good.”
http://c-store.com.au/2017/01/17/growth-opportunity-exists-sustainable-brands/
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